Intercettazioni telefoniche: strumento per le relazioni pubbliche?
Prendo spunto dal blog di Toni Muzi Falconi (www.tonisblog.com), per girare a voi tutti (e chissà quanti sarete già...a milioni!!!) questa domanda: le intercettazioni telefoniche possono essere considerate uno strumento per i professionisti di rp ? Forse la prima risposta che vi passa per la mente è "Assolutamente noooo" o almeno questo è quello che ho pensato io leggendo il post di Toni Muzi Falconi. Ma come? Ho passato anni...e non pochi...all'Università per poi dover lavorare per mezzo delle così attuali intercettazioni telefoniche? Non è possibile, mi spiace Toni ma stavolta hai preso un abbaglio. Continuando però nella lettura del suo post le cose iniziano a cambiare, inizio a pensare che un fondo di verità nelle sue parole c'è. Riporto solo un pezzo in cui si parla di due casi specifici ma vi consiglio di leggere tutto il commento: "In one specific case, I was even directly victim of this procedure: a major corporation, in order to avoid a huge fine, accepted, without informing me, to post on the Internet all the classified information I had been supplying for many years … Can you imagine my embarrassment? And, can you imagine the fortune I could have made had I decided to sue that company for breach of years of reciprocal non disclosure agreements? In another recent case, in which I was not directly involved, but experienced it from close by, a colleague of mine actually convinced a client who knew his mobile was being tapped to use this very channel of communication to orient eavesdroppers and their clients in wrong directions…and, believe me, it worked like charm!!!
"Oh my God..ragazzi, è vero...le intercettazioni possono essere considerato uno strumento di relazioni pubbliche, poi potremmo disquisire sull'etica ma è probabilmente innegabile il loro ruolo nella creazione di consenso, di reputazione o nell'influenzare attività e comportamenti. Onestamente è un ragionamento che, soprattutto in prima battuta, mi ha un pò sconvolto le idee in merito alla professione che abbiamo o che vorremmo intraprendere. Fino a che punto può e deve spingersi il professionista di RP nel gestire e tutelare il suo cliente ed i suoi obiettivi?Verrebbe da pensare quindi che in guerra ed in amore tutto è permesso, o quasi...Non lo so, rimango perplesso. Toni Muzi Falconi conclude il suo post auspicando una via d'uscita: il ritorno al vero concetto di trasparenza. Chi sono, chi rappresento, quali sono i miei obiettivi e come intendo raggiungerli?Al momento, mi pare di capire, si possa ipotizzare quindi che non sempre è possibile dare una risposta a tutte queste domande.Ma sarà possibile farlo più avanti? E' possibile fare un percorso a ritroso per tornare a parlare di trasparenza? Ho i miei dubbi ma, da inguaribile sognatore, me lo auguro!
Etichette: RP, Strumenti RP
postato da Stefano Fait @ 09:10
1 Commenti
1 Commenti:
Per correttezza riporto il mio commento sul blog di Toni Muzi Falconi e la sua risposta.
Stefano scrive:
Dear Toni,
first of all, thanks for this dialogue-space, this is an important opportunity to grow our passion and to grow up like professional.
I have to be honest, it’s very hard for me to consider telephone eavesdropping or espionage like a tool for the pr. Maybe I’m too young, maybe I haven’t enough experience, maybe I’m too naive but I don’t want consider them like tools for my profession and for my future. Even if it’s clear that these aspects are a reality, an harsh reality.
I prefer to consider eavesdropping as only a tool for the justice. Can I do it?
I don’t know…unfortunately you’re right and so we have to consider them as tools for our profession and not only for it.
But is it correct to use them for our profession? Or we’re running the risk of create a wrong work system? I’d prefer to think that others are our tools.
Toni risponde:
Stefano,
I also read your post on this (in italian) in your blog. You should not be surprised nor scandalised. Of course I was not advocating we purposely use illegal telephone eavesdropping as a tool, but we also should not ‘turn around and do like the three monkeys’ when we become aware that such tools are being used, and it is our duty to counsel our client/employers on how to deal with this. Whether they listen to us rather than their legal counsel is another issue.. In the case I mentioned in my post, the advice was to consciuosly deviate the attention of listeners whne speaking with others on the phone, in order to mix up their agendas. In the HP case, I tend to agree with Richard Nicolazzo’ recent op-ed in www.odwyerpr.com in which he advocates that pr directors be, ex officio, members of the board in publicly quoted companies…
In any case we cannot be Cinderella’s and we must cope with all those variables which come up suddenly and mess up our carefully researched and thoughtfully planned programs.Stefano,
I also read your post on this (in italian) in your blog. You should not be surprised nor scandalised. Of course I was not advocating we purposely use illegal telephone eavesdropping as a tool, but we also should not ‘turn around and do like the three monkeys’ when we become aware that such tools are being used, and it is our duty to counsel our client/employers on how to deal with this. Whether they listen to us rather than their legal counsel is another issue.. In the case I mentioned in my post, the advice was to consciuosly deviate the attention of listeners whne speaking with others on the phone, in order to mix up their agendas. In the HP case, I tend to agree with Richard Nicolazzo’ recent op-ed in www.odwyerpr.com in which he advocates that pr directors be, ex officio, members of the board in publicly quoted companies…
In any case we cannot be Cinderella’s and we must cope with all those variables which come up suddenly and mess up our carefully researched and thoughtfully planned programs. Stefano,
I also read your post on this (in italian) in your blog. You should not be surprised nor scandalised. Of course I was not advocating we purposely use illegal telephone eavesdropping as a tool, but we also should not ‘turn around and do like the three monkeys’ when we become aware that such tools are being used, and it is our duty to counsel our client/employers on how to deal with this. Whether they listen to us rather than their legal counsel is another issue.. In the case I mentioned in my post, the advice was to consciuosly deviate the attention of listeners whne speaking with others on the phone, in order to mix up their agendas. In the HP case, I tend to agree with Richard Nicolazzo’ recent op-ed in www.odwyerpr.com in which he advocates that pr directors be, ex officio, members of the board in publicly quoted companies…
In any case we cannot be Cinderella’s and we must cope with all those variables which come up suddenly and mess up our carefully researched and thoughtfully planned programs.
da tonisblog.com
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